NFL Helps Local Businesses Win Super Bowl Contracts

The Super Bowl is something of a moveable feast for the cities in which it is held, and the National Football League’s Business Connect program serves each year to ensure that local businesses get a seat at that very large table.

This outreach became even more needed after 2021 when, due to Covid-related precautions, in-person attendance for the big game was restricted to just 25,000 of the more than 65,000 seat capacity at Raymond James Stadium in Tampa, Fla., the venue for Super Bowl LV. In addition, in-person celebrations and media events were either eliminated or replaced with virtual alternatives.

This year, both the NFL and the city of Los Angeles were eager to stage a celebration worthy of one of the biggest sporting events of the year.

The NFL forecasts Super Bowl LVI will produce economic benefits between $234 million and $477 million, including tax revenue to the L.A. region ranging between $12 million and $22 million. Leading up to the Feb. 13 game, the NFL enlisted 225 local businesses to provide a variety of goods and services across 30 different disciplines related to event production — including staging and lights, audiovisual services, furniture and decor, catering, and transportation.

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