NEWS

The Los Angeles region prepares to welcome visitors from around the world for these premier global events, bringing far-reaching economic benefits

DALLAS — Dec. 13, 2023 — The NFL announced that Super Bowl LXI will be hosted in Los Angeles in 2027, with the game played at SoFi Stadium in Inglewood, Calif. The announcement was made today at the NFL Winter League Meeting in Dallas, following a review of the...

L.A. and SoFi Stadium have joined the lead pack when it comes to hosting future Super Bowls, and may push some other cities out of the running, says SBJ football writer Ben Fischer in today’s episode of SBJ Spotlight. Fischer: “Every Super Bowl attracts a certain VIP...

Let’s pause for a moment to appreciate how perfect a match this city and its new stadium were for this spectacle. After a decade or so of Super Bowls held in Indianapolis, Detroit, Minneapolis, Jacksonville, Santa Clara, and East Rutherford, this year the big game...

The Super Bowl is something of a moveable feast for the cities in which it is held, and the National Football League’s Business Connect program serves each year to ensure that local businesses get a seat at that very large table. This outreach became even more needed...

Issa Rae, Cedric the Entertainer and Leslie Jones were among the attendees at the star-studded Chairman’s Party inside SoFi Stadium on Thursday night, grooving along as Usher commanded the stage. Just before heading into the event, Jones told Variety that she’s...

The Super Bowl has brought in some super events, even off the field. A group of super greeters will be at Los Angeles World Airports (LAX) welcoming football fans and fliers as they land at the airport in time for the game. Los Angeles Super Bowl Host Committee Vice...

  Each year, the NFL seeks to improve the surrounding communities of the Super Bowl host city through the Super Bowl Legacy Grant Program, by giving an annual $1 million contribution from the NFL Foundation. This year, a $2 million grant – supported by funding...

It's no secret that economists and city officials love the Super Bowl. Sure, the game might be exciting, but they're more in it for the economic benefit to the region, as the big game often generates hundreds of millions of dollars in economic activity, as fans and...

Super Bowl LVI will impact the Los Angeles community with more than 30 charitable activities and community outreach events that will enrich the community and provide lasting legacies long after the game is played. Super Bowl Week activities include community projects...